Customer acquisition costs have surged 222% over the past eight years, forcing e-commerce retailers to reconsider growth strategies. While most businesses focus on attracting new customers, the greatest revenue opportunities exist within existing customer bases. Research shows existing customers convert at 60-70% rates compared to just 5-20% for new prospects, making them 5-25 times more profitable to engage. Despite these compelling economics, only 42% of companies can accurately measure customer lifetime value.
Rokt helps retailers maximize existing customer revenue through AI-driven post-purchase upselling, loyalty program optimization, and personalized offers across 7.5+ billion annual transactions. The platform addresses a critical gap in traditional e-commerce approaches that treat transaction completion as the endpoint of customer engagement. Effective upselling can generate 10-30% revenue increases on average, with businesses implementing strategic upselling seeing 20% customer lifetime value improvements.
Rokt’s machine learning automatically optimizes product recommendations after payment completion, capturing revenue opportunities at zero risk to initial conversions. The Rokt Aftersell product generates millions in incremental revenue from 4,800+ brands and millions of third-party products. Confirmation page offers through Rokt Thanks generate up to $500K in incremental profit per 1M transactions. The AI engine balances commercial outcomes with optimal user experience by testing offer types, discount levels, and messaging variations across billions of transactions.
The platform enables major retailers to run loyalty campaigns across its premium network of e-commerce sites, reaching customers wherever they shop. Retailers like JCPenney and Cinemark distribute loyalty program offers during high-intent transaction moments, driving enrollment and repeat purchase behavior. This network approach transforms loyalty programs from isolated initiatives into distributed acquisition channels. Strategic advantages include increased program engagement through relevant touchpoints, improved enrollment rates via AI-optimized messaging, and enhanced repeat purchase behavior.
Rokt’s AI dynamically selects between internal promotions and third-party offers based on real-time customer data. The platform differentiates messaging by membership status, applies custom audience targeting, selects optimal offers based on purchase history, and automatically tests discount levels. Studies show that 73% of consumers prefer personalized shopping experiences, making this capability essential for maximizing existing customer value.
Access to 1.2 million products from 4,600+ premium brands through Rokt Catalog enables retailers to extend product assortment without operational complexity. This capability transforms how existing customers discover complementary products, creating revenue streams that traditional approaches cannot capture. Research demonstrates that personalized product recommendations through effective cross-selling drive 10-30% of average e-commerce site revenues.
The platform’s impact becomes apparent through specific metrics. Businesses implementing effective upselling strategies see 20-40% customer lifetime value increases. Companies excelling at personalization generate 40% more revenue than competitors. As customer acquisition costs continue rising, Rokt provides the technology infrastructure retailers need to systematically extract maximum value from current customer bases, with existing customers becoming more valuable through effective cross-selling tactics and more likely to return after positive upsell experiences.