How to Create SEO-Friendly URLs

As an Australian website owner, having a strong online presence is crucial for reaching your target userbase and driving traffic to your website. One of the key components of effective search engine optimization is the structure of your URLs. Creating SEO-friendly URLs can improve your website’s visibility and search engine ranking, giving you a significant boost when it comes to organic traffic. Here are the best practices for creating SEO-friendly URLs to help you achieve this.

Utilize page titles

One effective strategy for creating SEO-friendly URLs is to use the page title as the basis for your URL. This not only helps with search engine optimization but also makes it easier for users to understand what the page is about just by looking at the URL. When using the page title to build your URL, it’s important to keep it concise and include only the most relevant keywords.

This helps search engines understand what the page is about and improves the chances of your website ranking higher in search results for those keywords. It’s also important to ensure that the URL is easy to read and understand, avoiding any complex or convoluted structures that could confuse both search engines and users alike.

Get rid of the special characters

When creating SEO-friendly URLs for your website, it’s important to avoid using special characters, such as question marks, ampersands, or hashtags. These characters can confuse search engines and cause issues with indexing, potentially leading to lower search engine rankings.

Instead, use hyphens to separate words in your URLs, as search engines recognize hyphens as word separators. This makes it easier for search engines to read and understand your URLs, ultimately boosting the website’s performance significantly.

Don’t forget keyword modifiers

Using keyword modifiers in your URLs can help improve your website’s search engine optimization by providing additional context to both search engines and users. Keyword modifiers are descriptive words or phrases that add more detail to your primary keywords, such as “best”, “top-rated”, “cheap”, or “Australian”.

By including keyword modifiers in your URLs, you can improve the relevance and specificity of your content, making it easier for search engines to understand what your page is about and for users to find the information they are looking for. However, it’s important to use keyword modifiers in moderation, avoiding any unnecessary or irrelevant terms that could dilute the focus of your content or make your URLs appear spammy. An SEO agency can help you create ideal keyword modifiers if you need them.

Keep the URLs lowercase

One often overlooked but important aspect of creating SEO-friendly URLs is to ensure that they are all in lowercase. This may seem like a small detail, but it can have a significant impact on your website’s search engine optimization.

Some servers and search engines are case-sensitive and may view URLs with different capitalization as different pages, potentially leading to duplicate content issues and negatively impacting your search engine rankings. By making all of your URLs lowercase, you can avoid these issues and ensure that your website’s content is properly indexed and ranked by search engines.

Stick to simple URLs

When it comes to creating SEO-friendly URLs, simplicity is often key. It’s important to avoid unnecessarily complicating your URLs with too many variables, parameters, or subdirectories. This can not only make your URLs difficult for search engines to crawl and index but also make them less user-friendly and harder to remember. Instead, stick to simple, descriptive URLs that accurately reflect the content of your pages.

This not only helps with search engine optimization but also improves the overall user experience, making it easier for users to find and navigate your website. By keeping your URLs simple and straightforward, you make sure users have an intuitive way of knowing whether or not your page is what they’re looking for.

Choose the best keyword

Researching and focusing on a single keyword is an important step in creating SEO-friendly URLs for your website. By identifying a primary keyword that accurately reflects the content of your page and optimizing your URL around that keyword, you can drive more suitable traffic to the page.

However, keyword research can be a complex and time-consuming process, and it may be beneficial to seek the help of a third-party SEO agency. A professional SEO agency in Sydney can conduct thorough keyword research, analyze your website’s current search engine rankings, and develop a comprehensive SEO strategy that includes optimized URLs. By working with an experienced SEO agency, you can ensure that your website is fully optimized for search engines, improving your online visibility and driving more qualified traffic to your site.

Avoid dates when possible

While dates can be useful for indicating when content was published or updated, they can also have a negative impact on your website’s search engine optimization. URLs that include dates can make it harder to update content without changing the URL, potentially leading to broken links and confusing search engines. URLs that include dates may be seen as less evergreen, which can negatively impact their search engine rankings over time.

To avoid these issues, it’s often best to avoid using dates in your URLs and instead focus on creating descriptive, evergreen URLs that accurately reflect the content of your pages. This can help ensure that your URLs remain relevant and effective over the long term, improving your website’s crawling and SERP results.


Creating SEO-friendly URLs is a critical component of any effective search engine optimization strategy, and is especially important for Australian website owners looking to improve their online visibility and drive more targeted traffic to their sites. By following best practices such as using the page title to build a URL, avoiding special characters, using keyword modifiers in moderation, making URLs lowercase, sticking to simple URLs, and avoiding dates, you can create URLs that are both search engine and user-friendly. Additionally, working with a third-party SEO agency can help streamline the process and ensure that your website is fully optimized for search engines. By implementing these tips and strategies, you can improve your website’s search engine rankings, increase your online visibility